free instal A Long Journey to an Uncertain End

You’re a mobile marketer and you’re ready with a cross-device marketing strategy. In this guide, you’ll learn more about the most prominent UA challenges and the critical elements of planning, executing, and continuously optimizing your UA efforts.Ĭhapter 1 Attribution and marketing analytics Like any critical skill, you begin with a strong command of the basics. Effective strategies boost your app store rankings which, in turn, leads to more UA.Amidst an explosion of apps, the mobile ecosystem has witnessed a decline in the share of organic installs due to broken app discovery.Growth in the freemium-driven app economy depends on capturing the small minority of users (roughly 5-7%) who contribute to in-app purchase revenue.UA primarily takes the form of paid media marketing, owned media marketing, and app store optimization (to maximize organic traffic). User acquisition is the method of driving new users to a mobile app business through marketing activity. In this guide, we’ll focus on the former, which is known as user acquisition, or UA. Just like in every type of business, in the case of mobile apps, marketers are responsible for attracting and keeping customers. However, it should be equally obvious that in every crowd you have leaders, laggards and a vast array of competitors in between. Obviously, the raging hot app market bodes well for those capable of staying in step with the demands of their verticals and mastering data-driven marketing. Average annual consumer spend will reach $26 per device by 2020 (up 23% from 2017).Annual consumer spend in app stores will reach $157 billion by 2020 (up 92% from 2017).Look even further forward and the app economy continues burning bright.Īccording to the App Annie 2017-2022 forecast: Non-organic installs – realized from paid and owned marketing activities – will also see the bars get taller each year and an arrow pointing steadily higher. Look forward and the trend is projected to continue into 2020. Look back and you see double-digit year-over-year growth. The key performance indicators you care about as an app marketer continue to generate impressive upward trajectories.

The app age has obviously matured since its infancy – just a decade ago – but it certainly has not stopped growing. Introduction What’s happening with user acquisition?

Free instal A Long Journey to an Uncertain End